Brexit IT – In the aftermath of the UK’s vote to leave the EU, this is a summary of my whitepaper on the necessary preparations on platform design for digital marketing, CRM, Business Intelligence, and Big Data analytics in preparation for Brexit and the new EU Data Protection Regulation (GDPR).
Brexit will have significant implications for companies’ processing of personal data affecting the structuring of IT-operations, analytics and digital marketing between the UK and the EU Member States.
Following Brexit, the UK government will negotiate a separate data-transfer agreement with the EU that may mean that European companies have to limit severely how they share data with the UK. All business operating in or selling to UK consumers will have to prepare for the Brexit as well as for the new EU Data Protection Regulation (GDPR) both likely to come into effect in 2018.
The Whitepaper elaborates on the following topics:
- The barriers to UK – EU data transfers explained
- Three approaches in the wake of Brexit and GDPR
- First approach: Separation of UK and EU operations
- Use of the EU Standards Contractual Clauses
- Second approach: Adapting all contracts
- The hybrid approach
- Likely development
In sum, I hold it quite certain that the market will move on and create new opportunities despite the turmoil and uncertainty. Just like when the European Court of Justice took down the EU – US data transfer agreement Safe Harbour, the American cloud providers quickly began offering guaranteed hosting within the EU, long before Privacy Shield was discussed (and later rejected). Data centres, cloud providers and a shift in the international companies IT-operations with less focus on the UK market favouring establishing an IT headquarter and analytics capabilities within the EU.
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Sharp Cookie Advisors is a highly specialized law firm. We focus entirely on tech law, internet and related legal fields marked by high complexity in technology, business models and communication.
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