Privacy Notice

Updated: May, 2018

Juridiskvägledning.se is a blog on how businesses can operate with less risk and more time for businesses. Nice and simple. The content on this website does not replace legal advice. Legal advice is based on facts and are only provided to customers for Sharp Cookie Advisors.

This blog is provided by Sharp Cookie Advisors AB, a business law firm with focus on tech, data protection and growth in the digital market. Sharp Cookie Advisors AB, and our affiliated businesses (collectively, “Sharp Cookie Advisors”). We are committed to being responsible custodians of the information you provide us and the information we collect in the course of operating our business.

This Privacy Notice describes how Sharp Cookie Advisors, as a data controller, may collect, use, and share information, particularly in association with the operation of our blog website (www.juridiskvägledning.se) and all of our websites and HTML-formatted emails that link to this Privacy Notice (collectively, “Digital Services”). We understand and recognize that privacy is an ongoing responsibility; we will therefore update this Privacy Notice from time to time, as we undertake new practices and policies.

Table of Contents

  1. Personal information we collect and process
  2. How we use your personal information
  3. Your use of our website
  4. How we share the personal information we collect
  5. Your rights
  6. Third-party services and content
  7. Security and international data transfers
  8. Data retention
  9. How to contact us
  10. Changes and updates to this Privacy Notice
  11. Change History

Personal information we collect and process

Sharp Cookie Advisors collects personal data about its website visitors to provide more relevant content and a better user experience. Personal information, or personal data, is any information that can be used to identify you or that can be linked to you. We may automatically collect certain information about you when you access our website.

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Information you provide to us


You can access and use most of our website without providing us with any personal information.


We collect and process information that you voluntarily provide us with. This includes when you contact us via email or other channels; when you submit information in an online form; when you sign up for or request that we send you newsletters, alerts, or other materials; when you sign up for a webinar or event; and when you respond to our communications or requests for information. The information you provide may include your name, contact information, title, or information about the organisation with which you are affiliated.


Information we may collect automatically


When you browse or in any way access our website, we use cookies and similar technologies to collect and store information about your use, access and interaction of the website and our Digital Services.


We may, for example, collect information about the type of device you use to access the website and Digital Services, your browser type, operating system and version, your IP address, your general geographic location as indicated by your IP address, the content you view and features you access, the web pages you view immediately before and after you access the website and Digital Services, how you interact with the content on our website and Digital Services, the links you click, and the search terms you enter on the Digital Services. For more information about how we use cookies and similar technologies, as well as the choices you have regarding them, please see section “Your use of our website”.


Information we collect from other sources


We may receive personal information from other sources, including third parties that help us identify new customers or prevent and detect fraud.


When submitting a comment, an anonymous string created from your email address (also called the hash value) may be sent to the Gravatar service to determine if you are registered there. The Gravatar service privacy policy is available at https://automattic.com/privacy/. Once your comment has been approved, your profile image will be displayed publicly with your comment. If you are not in Gravatar, no profile picture is displayed.


We may also receive information about you from social media platforms, including, but not limited to, when you interact with us on those platforms, or access our social media content. The information we may receive is governed by the privacy settings, policies, and/or procedures of the applicable social media platform, and we encourage you to review them.


How we use your personal information

We use your personal data to provide our visitors with our Digital Services and relevant user experience of our websites, to communicate with you and to operate our business, as further described below. We do not sell personal information to anyone and only share it with third parties who are facilitating the delivery of our services.

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We use the information we collect for the following purposes.



  • Provide you with Digital Services and other services that you may request and respond to your inquiries

  • As part of our business acceptance process including conflict, reputational and financial checks, and to fulfil any other legal or regulatory requirements to which we may be subject

  • Send you newsletters, client alerts, legal updates, marketing communications, targeted advertising and other information or materials that may interest you

  • For Sharp Cookie Advisors’ business purposes, including data analysis, detecting, preventing and responding to actual or potential fraud, illegal activities or intellectual property infringement

  • To operate, troubleshoot and improve our website and Digital Services

  • To maintain our list of contacts

  • To understand how our Digital Services are used, including analyzing statistics

  • To comply with our legal obligations, as we believe reasonably necessary or appropriate, respond to legal process or requests for information issued by government authorities or other third parties; or to protect your, our and other’s rights.


Your use of our website

Our website collects certain information automatically and stores it in log files. The information may include internet protocol (IP) addresses, the region or general location where your computer or device is accessing the internet, browser type, operating system and other usage information about the use of our website, including a history of the pages you view. We use this information to help us design our site to better suit our users’ needs. We may also use your IP address to help diagnose problems with our server and to administer our website, analyze trends, track visitor movements, and gather broad demographic information that assists us in identifying visitor preferences. Sharp Cookie Advisors’ website also uses cookies and web beacons. It does not track users when they cross to third party websites, does not provide targeted advertising to them, and therefore does not respond to Do Not Track (DNT) signals.

We have a legitimate interest in understanding how visitors and potential clients use our website. This help us with providing more relevant content and services and with communicating value to our clients and candidates. You can find out more about cookies and how to control them in the information below.

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By using our website www.juridiskvägledning.se and related domains you accept the use of cookies in accordance with this Privacy Notice. In particular, you accept the use of Analytics Cookies for the purposes described below. If you do not accept the use of these cookies please disable them following the instructions in this Privacy Notice, for instance by changing your browser settings so that cookies from this website cannot be placed on your computer or mobile device.


Cookies and web beacons


Cookies are pieces of data that a website transfers to a user's hard drive for record-keeping purposes. Web beacons are transparent pixel images that are used in collecting information about website usage, e-mail response and tracking.

Our website uses cookies and Web beacons to provide enhanced functionality on the site and aggregate traffic data (such as what pages are the most popular). These cookies may be delivered in a first-party or third-party context. We may also use cookies and web beacons in association with e-mails delivered by us. Our website also captures limited information (user-agent, HTTP referrer, last URL requested by the user, client-side and server-side clickstream) about visits to our website; we may use this information to analyze general traffic patterns and to perform routine system maintenance. You have many choices with regards to the management of cookies on your computer. All major browsers allow you to block or delete cookies from your system. To learn more about your ability to manage cookies and web beacons, please consult the privacy features in your browser.


We use Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purposes of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.


To see an overview of privacy at Google and how this applies to Google Analytics, please click here.

You may opt out of tracking by Google Analytics by clicking here.


We use Statcounter log your browser’s domain name, and IP address in order to log the number of website visitors. Further information about Statcounter and related data protection can be found here.


We use Facebook Conversion Tracker that use cookies, web beacons, and other technologies to collect or receive information from your websites, apps and elsewhere on the internet. Further information about Facebook Conversion Tracker and related data protection can be found here.


We use Facebook Custom Audiences to process your personal data for targeted advertising purposes, in order to market products and services that may be of interest to you such as to stop you from seeing the same ad, to detect and stop click fraud, and to show ads that are likely to be more relevant for you (such as ads based on websites you previously have visited). Facebook Custom Audience may use may use cookies, web beacons, and other technologies to collect or receive information from your websites, apps and elsewhere on the internet. Further information about Facebook Customer Audience and related data protection can be found here.


We use Linkedin conversion tracker Insight Tag to process your personal data for targeted advertising purposes, in order to market products and services that may be of interest to you such as to stop you from seeing the same ad, to detect and stop click fraud, and to show ads that are likely to be more relevant for you (such as ads based on websites you previously have visited). The LinkedIn Insight Tag creates a unique LinkedIn browser cookie on a visitor's browser and enables the collection of the following data for that cookie: metadata (such as IP address, timestamp, page events (like page views), and LinkedIn demographic information if there is an active LinkedIn.com member cookie present. Collected data is encrypted. For more information see: https://www.linkedin.com/help/linkedin/answer/65521


As a Linkedin member, you may opting out of allowing use of your demographic data in ad targeting. Members control this from a new panel https://www.linkedin.com/psettings/advertising


Information about how to opt out of targeted advertising can be found under http://www.aboutads.info/choices/


We also use a marketing database management program that deploys a cookie when a user interacts with a marketing communication, such as a marketing email or a marketing-based landing page on our website. This cookie collects personal information such as your name, which pages you visit on our website, your history arriving at our website. We use this information to evaluate the effectiveness of our marketing campaigns. You may set your browser to block these cookies.


How to control your cookies


If you do not wish us to collect cookies, you may set your browser to refuse cookies, or to alert you when cookies are being sent. However, if you select this setting you may be unable to access certain parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, your system will continue to accept cookies when you direct your browser to our website.


To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.


To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.


Disabling a cookie or category of cookie does not delete the cookie from your browser, you will need to do this yourself from within your browser.


If you have disabled one or more Analytics Cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.


Do not track


Please note that we do not currently respond to web browser “do not track” signals or other mechanisms that may allow you to opt out of the collection of information across networks of websites and online services since there is no standard for how online services should respond to such signals. As standards develop, we may develop policies for responding to do-not-track signals that we will describe in this Privacy Notice.


How we share the personal information we collect

We may share information with our business partners to the extent that is reasonably necessary in order to be able to provide you with the services you have requested, and also for business purposes such as internal administration.

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We do not otherwise share information that identifies you or your organization with unaffiliated entities for their independent use, except with your prior permission. We may share information that does not reasonably identify you or your organization as permitted by applicable law.


We may also disclose personal information we collect to:



  • Our business partners, as well as our service providers that perform services on our behalf, such as web-hosting service providers, mailing vendors, our blogs, analytics providers, event hosting services and information technology providers;

  • Competent law enforcement, regulator, government authority, court or third parties: (i) as may be permitted or required by applicable law or regulation; (ii) to exercise, establish or defend our legal rights; or (iii) to protect your vital interests or those of any other person;

  • A potential buyer (and its agents and advisers) in connection with any proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Notice; and

  • A person or an organization you have provided your consent to disclose to.


Your rights

This Privacy Notice provide you with information about what personal data Sharp Cookie Advisors collects about you and how it is used. If you wish to confirm that Sharp Cookie Advisors is processing your personal information or have access to any personal information, please send us an email via support@sharpcookie.se.

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The European Union’s General Data Protection Regulation and other countries’ privacy laws provide certain rights regarding your personal data that we have collected. You may request information from us about:



  • the purpose of the processing;

  • the categories of personal data concerned;

  • who else apart from Sharp Cookie Advisors might have received the information;

  • what the source of the information was; and

  • how long it will be stored.


You also have a right to request to have your information updated or corrected if it changes or you believe that it is inaccurate, deletion or cessation of the personal information we store, subject to certain exceptions. If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.


You also have a right to lodge a complaint with the appropriate data protection authority about our collection and use of your personal data. For more information, please contact your local data protection authority.


If you no longer want to receive marketing communications from us, you can tell us by sending an email via support@sharpcookie.se. The marketing emails we send you may contain opt-out mechanisms that allow you to tailor your marketing preferences. Note: if you ask us not to contact you by email at a certain email address, we will retain a copy of that email address on its “master do not send” list in order to comply with your no-contact request


We respond to all requests received from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.


For information about the choices you may have in regard to our use of Cookies, please see please see section “Your use of our website”.


Our legal basis for collecting and using the personal information described in this Privacy Notice will depend on the personal information concerned and the specific context in which we collect it. We will typically process personal data from you where we need the personal information to perform a contract or entering into a contract with you when providing you with our services, or where processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to process personal information about you, or may need to process personal information in order to exercise, establish or defend legal claims. Where it will be required by applicable law, we will collect your consent.


Third-party services and content

Our Digital Services may include integrated content or links to content provided by third parties such as social media content. This Privacy Notice does not address the privacy, security, or other practices of the third parties that provide such content.

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We engage third parties that support the operation of our Digital Services, such as analytics providers. These third parties may use technologies to track your online activities over time and across different websites and online platforms, please see our please see section “Your use of our website” for more information.


Security and international data transfers

Personal data managed by Sharp Cookie Advisors is stored and processed in the region in which you live, in Sweden or in other European countries where we, our business partners or suppliers are active. We take steps to ensure that the information we collect in accordance with this Privacy Notice is dealt with in accordance with the provisions of this Notice and in accordance with applicable laws where the information is available.

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When required or appropriate and feasible, we obtain written assurances from third parties that may access your data that they will protect the data with safeguards designed to provide a level of protection equivalent to that adopted by Sharp Cookie Advisors. If we were to transfer your personal data to third countries, i.e. countries outside the EU / EEA, we will enter into agreements and take other measures in accordance with applicable legal requirements.


To protect the privacy of your personal information, we maintain both technical and organisational safeguards, and we update and test our security regularly. However, no information system can be completely secure. Hence, we cannot guarantee the absolute security of your information. Moreover, we are not responsible for the security of information you transmit to us over networks that we do not control, including the Internet and wireless networks.


Data retention

We will retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements), described in “How we use your personal information”.

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When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), we will securely store your personal information and isolate it from any further processing until deletion is possible.


How to contact us

If you have any questions or concerns you are welcome to contact us by sending an email to us via support@sharpcookie.se.

Please note that if you are not a client of Sharp Cookie Advisors, we may not be able to treat the information you send us as confidential or privileged.

If you have a legal matter and are looking to have us represent you, please reach out to our office via the contact information you may find on our main website (www.sharpcookie.se).

Changes and updates to this Privacy Notice

As our practices and policies change, so will this Privacy Notice. We reserve the right to change and update the Privacy Notice at any time, for any reason, without notice to you, other than the posting of the amended Privacy Notice on our website. We recommend that you regularly check this page to keep yourself updated on our privacy practices. If we make any material change in the way we collect, use, share personal data, we will notify you by posting notice on “Change History” page displayed at the end of this Privacy Notice.

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By using this website, you agree to the terms and conditions contained in this Privacy Notice and/or any other agreement that we might have with you. If you do not agree to any of these terms and conditions, you should not use this website or our services. You agree that any dispute over privacy or the terms contained in this Privacy Notice, or any other agreement we have with you, will be governed by the laws of Sweden.


The provisions contained herein supersede all previous notices or statements regarding our privacy practices and the terms and conditions that govern the use of this website.


Change History

May, 2018

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Clarifications due to the entry into force of the new Data Protection Regulation ("GDPR") on May 25, 2018. The updated Privacy Notice will automatically enter into force for all visitors on May 25, 2018. Your continued use of our website from that date will be subject to the new Privacy Notice. The Privacy Notice has also been revised to be concise, clear, comprehensible, and easier to understand.