Terms & Privacy

1. General

By accessing this site (www.juridiskvagledning.se, or as instructed) you agree to be bound by the terms herein. This site is an information only website provided to you by Sharp Cookie Advisors AB, a company with adress at Hälsingegatan 49, 113 31, Stockholm Sweden, telephone: +46 8 12 44 33 50, e-mail support@sharpcookie.se (“we”, “us”, “Sharp Cookie”). We may change this site as we please.

2. We provide legal guidance, not legal advice

This site is for information purposes only and does not constitute legal advice. This site is provided “as is” and is provided to you without any warranties. We do not guarantee that the information on the site at all times is accurate, up to date and complete. You should always seek legal advice when facing a legal matter.

Legal advice is based on facts in the specific case and is only provided to confirmed clients of the law firm Sharp Cookie Advisors. Sharp Cookie Advisors provides its services of legal advice subject to certain Terms of Service, which can be found at our website www.sharpcookie.se/terms-of-use. You are not a client to Sharp Cookie Advisors due to the fact that you have merely obtained these terms and privacy policy.

3. Ownership

All materials on the site, including content, graphics, posts, trademarks, are made available to you for your personal use and are proprietary to Sharp Cookie and its affiliates and partners. Any reproduction or commercial use of such materials will require Sharp Cookie’s prior written consent. Any suggestions and comments about the site and our business are welcomed, however, we will not treat your information as confidential and reserve the right to use them as we see fit.

4. Liability and Indemnity

The site is provided to as is and without any warranties for its accessibility and reliance on the material and content provided herein. The site may link to third party sites and we assume no liability for the content or material on this site will be free from infection, viruses, worms, Trojan horses and/or other similar code. You are responsible for virus checking and taking any other protective steps.

Sharp Cookie Advisors

Affärsjuridik för tech- och tillväxtföretag



Our liability is limited to the maximum extent permitted by law. By accessing this site, you agree to indemnify Sharp Cookie and any of its affiliates and officers against, and hold them harmless from, any and all claims and damages, including attorney’s fees, arising from or in connection with your use of the site.

5. Privacy Policy

The following paragraphs explain what kind of information our site collect about you, why such information is processed, how the information is shared and your rights to such information and opt-out of targeted advertising.

5.1. Collection and use of personal data

We collect information to provide better services to all of our visitors. We collect information in the following ways:

  • Information you provide us: If you should choose to submit information about yourself through the site, by sending an email to the address displayed on the site, or filling in a contact form, such as (i) your name and (ii) your e-mail.
  • Information we receive from your use of our site. We use analytics providers who uses cookies to capture aggregate demographic info about our readers, we use a third-party ad server to display ads, when the third party uses cookies to collect information about who views those ads and  we have installed the Facebook pixel on our website in order to measure ad conversions and retarget advertisements across Facebook and Instagram and associated social media platforms.

5.2. Why we process personal data from you

We process personal data from you in order to:

Provide the services to you: We generally record certain usage information as the number and frequency of visitors to this site. We may collect information about the websites that you access immediately before and after you visit our site, the internet browser type you are using and your IP address.

Improve the services: We may use your personal data also for market and customer analysis, market research, testing, statistics, business monitoring, business and method development and for providing You with technical and business support.

Communicate with you: We may use your personal data for (i) sending  you a reply to a comment or general question you submitted about a specific blog post; and (ii) sending you e-mail messages for service and administrative purposes.

Direct Marketing: We further process your personal data for direct marketing purposes, so Sharp Cookie Advisors is able to send you information about the blog, new services provided by Sharp Cookie Advisors or other information about Sharp Cookie Advisors to your e-mail. If you do not want us to process your personal data for the purpose of us sending you information about us or other direct marketing, you can give written notice to us via support@sharpcookie.se.

Use targeted advertising: We use Google AdSense and Facebook Custom Audiences to process your personal data for targeted advertising purposes, in order to market products and services that may be of interest to you such as to stop you from seeing the same ad, to detect and stop click fraud, and to show ads that are likely to be more relevant for you (such as ads based on websites you previously have visited). Information about how to opt out of targeted advertising can be found under http://www.aboutads.info/choices/. You may find more information on Google AdSense and related data protection here  https://www.google.com/intl/en/policies/technologies/ads/. Facebook Customer Audience may use may use cookies, web beacons, and other technologies to collect or receive information from your websites, apps and elsewhere on the internet. Further information about Facebook Customer Audience and related data protection can be found here https://www.facebook.com/customaudiences/app/tos.

Optimize our site: We use the web analytics services Google Analytics, Statcounter and Facebook Conversion Tracker. Google Analytics may use cookies, web beacons, and other storage technologies to collect or receive information from your websites, apps and elsewhere on the internet. Further information about Google Analytics and related data protection can be found here https://www.google.com/intl/en/policies/privacy/. Statcounter log your browser’s domain name, and IP address in order to log the number of website visitors. Further information about Statcounter and related data protection can be found here https://tr.statcounter.com/about/legal/. Facebook Conversion Tracker may use may use cookies, web beacons, and other technologies to collect or receive information from your websites, apps and elsewhere on the internet. Further information about Facebook Conversion Tracker and related data protection can be found here https://www.facebook.com/customaudiences/app/tos.

5.3. Disclosure

We will not disclose, rent, sell or otherwise transfer your personal data without your consent, except as otherwise set out in this Privacy Policy.

We may transfer your personal data to other companies in our group of companies or our data processors (Third Parties) for the following purposes and with your consent: (i) Providing you with customer support and improved features of our site, e.g. via online chat-systems or e-mail support for service requests; (ii) to comply with applicable legal requirements or requirements from authorities, to preserve our website visitors’ and our legal interests or to detect, prevent, or pay attention to fraud and other security or technical issues; (iii) to provide you with relevant advertising choices when browsing our site; and (iv) to receive analytics of the site’s performance from a statistical perspective, any information shared in this respect can be used to identify an individual website visitor.

We may use a subcontractor in order to, on our behalf, perform the tasks in accordance with the above, e.g. IT suppliers, server suppliers, suppliers of digital data, analyzing tools (“Data Processors”). Such Data Processor will have the same obligations regarding the processing of Personal Data as we have towards you.

Our Data Processors can be geographically located both within and outside the EU/EEA your Personal Data may be transferred to or stored in a country outside the EU/EEA. As a result, you might get less legal rights in relation to your personal data.We strive to, at our best efforts, achieve and uphold an adequate level of integrity for your Personal Data as required by law. By accessing this site and submitting information to us, you agree that your personal data is transferred and stored outside the EU / EEA.

Storage: Personal data is not stored longer than necessary in order for us to be able to satisfy the purpose of the processing. Personal data is deleted or anonymized on a regular basis when it is no longer relevant for the purpose of which it has been collected.

Consent to Disclosure: You hereby acknowledge, understand and agree to the transfer of your personal data to Third Parties and Data Processors and that the privacy policy of Third Parties (such as Google Analytics, Google AdSense and Statcounter) will govern all use of information provided to Third Parties in accordance with this Privacy Policy.

Sale of Business: We reserve the right to transfer your information, subscription and user account we have in the event of a merger with a third party upon a sale or transfer of all or a portion of our business or assets to a third party acquirer. A third party acquirer shall honor the commitments to you made in these Terms and Privacy Policy.

5.4. Right to request a log of your personal data

Please contact support@sharpcookie.se if you would like access to, or to correct, the information we hold on file about you. You may also at any time write to “Sharp Cookie Advisors, The Personal Data Representative, Box 45411, 104 31, Stockholm, Sweden”. Once per year, you may free of charge receive information regarding the personal data which is processed by Sharp Cookie Advisors and which relates to you as a data subject.

6. Severability

If any provision of these Terms and Privacy Policy is found to be held invalid by a court competent jurisdiction, that provision only will be limited to the minimum extent necessary and the remaining provisions will remain in full force and effect.

7. Cookies

7.1. General

Our site uses cookies – a small piece of text sent to your browser by a website you visit. It helps the website to remember information about your visit, like preferred language and other settings such as your browser type. The use of cookies can make your next visit easier and our site more useful to you.

Our site use different types of cookies to provide you with a smooth and relevant experience of our site as it also run targeted advertising, secondary marketing, website analytics.

7.2. Targeted advertisement: Google AdSense

We use cookies to make advertising more engaging to users and more valuable to publishers and advertisers. Some common applications of cookies are to select advertising based on what’s relevant to a user; to improve reporting on campaign performance; and to avoid showing ads the user has already seen. For more information of the cookies used, please see here.

7.3 Website analytics: Google Analytics

Google Analytics is Google’s analytics tool that helps us as website providers to understand how our visitors engage with different portions of our site, in a non-personable way. It may use a set of cookies to collect information and report website usage statistics without personally identifying individual visitors to Google, without identifying such individuals and reporting that to Google. The main cookie used by Google Analytics is the ‘__ga’ cookie.

In addition to reporting website usage statistics, Google Analytics can also be used, together with some of the advertising cookies described above (section 7.2.), to help show more relevant ads on Google properties (like Google Search) and across the web.

For more information on which cookies Google Analytics uses, please see here.

7.4.Website analytics: Statcounter

In order to provide us with statistics about the number of unique website visitors, Statcounter will place a cookie on your web browser. The information that is recorded consists of the date and time of visit, ip address, browser (e.g. Firefox 3.5), operating system version (e.g. Windows XP), screen resolution (e.g. 800×600), referring link, the current page url and the current page title.Further information about Statcounter and related data protection can be found here https://tr.statcounter.com/about/legal/.

7.5. Secondary Marketing: Facebook

Facebook Custom Audiences and Conversion Tracker are Facebook’s tools that allow us to send data about actions that people take on your websites to Facebook, including to track conversions or create custom audiences of people who have visited our websites.

For more information about Facebook’s use of cookies and related protection can be found here https://www.facebook.com/policies/cookies/.

7.6. How you can control cookies and opt-out

You may opt-out of data collection generated by cookies related to the use of the our site as well as from the processing of such data. This can be done by simply downloading and installing the respective browser plugin.

You can manage many companies’ cookies used for online advertising via the consumer choice tools created under self-regulation programs in many countries, such as the US-based aboutads.info choices page or the EU-based Your Online Choices.

You can view and manage cookies in your browser (though browsers for mobile devices may not offer this visibility).

8. Governing law

These terms and privacy policy are subject to Swedish law, without its conflict of laws regulations.